Store and manage master data records of your customers with Pimcore
Pimcore open-source customer data platform is a packaged software that collects and cleans customer data from various sources and combines to create a single customer profile. This is a powerful tool that helps to present the structured data for marketing, administration and management. Pimcore CDP focuses on activities based on 1st and 3rd party data streams like conversations, on-site user behavior, CRM data, as well as ‘triggers’ or special events that can set in motion personalisation and marketing automation.
By aggregating customer activities from different source systems it provides a consistent and unified view of all related data. Impressive features for profile unification, audience segmentation, SSO, and triggering marketing automation to personalise content are included.
Given the importance of customer data in today's digital landscape, using a Pimcore CDP can help you gain valuable insights into your customers. Pimcore CDP analyses a wide range of data, including:
With this wealth of customer data at your fingertips, you can create data-driven marketing strategies that are more targeted, relevant, and effective. And with Pimcore's open-source platform and continuous innovations, the possibilities for your business are virtually unlimited.
Pimcore CDP is flexible and can be easily customized or extended to develop customer management solutions. It provides an easy import/export via Rest API and manages SSO Identities / Social Logins like Google, Facebook, Twitter, etc.
Integrated algorithms automatically store and organize the data records in a logical manner, for example based on country and zip code.
The Pimcore Platform manages any kind of digital data - structured master data, digital assets and unstructured content. Pimcore CDP is seamlessly integrated and provides a new arsenal to win the digital transformation battle.
Ingest, aggregate and store first-party or third-party, individual-level customer data from multiple sources (online and offline) in real time at any scale and speed.
Merge various devices to single individual when they’re identified, including de-duplication of customer records and matching 3rd party data, to blend customers in one account.
As objects are just like object-oriented programming in our CDP software, managing structured data based on a class definition can be defined via a simple GUI.
Personalisation stemming from customer segmentation and real-time implicit and explicit on-site behavioral targeting supports the Pimcore customer data platform.
Automating any actions connected to customers according to rules can be executed through tools provided by the customer management framework plugin in the CDP software.
Our CDP platform provides a comprehensive view of customers, which is significant for businesses to understand their needs, so that they can be served with improved customer experience.
Customer data in disparate applications, systems, departments or lying with solo individuals can lead to inefficiencies, discrepancies as well as poor data analysis.
Since an enterprise customer data platform results in highly personalised and consistent experiences, it leads to enhanced customer loyalty.
Insights gathered from customer data is also advantageous for organizations’ vendors, partners, and other parties, resulting in better relations with them.
With Pimcore CDP, high degree of measurement is one of the key benefits that marketers reap, as they get a 360-degree view of their customers.
Pimcore is an open-source platform, which means that users have access to the source code and can modify and customize it to meet their specific needs. This makes Pimcore CDP a more flexible and cost-effective solution compared to other proprietary CDP solutions.
Pimcore CDP is a comprehensive all-in-one platform that combines customer data management, data quality control, segmentation, personalization, and marketing automation features in a single solution. This eliminates the need to integrate multiple systems, simplifies the management of customer data, and streamlines the marketing automation process.
Pimcore CDP allows users to create custom data models and define data relationships, which provides a high degree of flexibility in how data is structured and managed. This makes it easier to adapt to changing business requirements and supports a wider range of use cases.
Pimcore CDP supports multiple channels, including web, mobile, email, social media, and offline channels. This enables marketers to create a unified customer experience across all touchpoints and channels.
Pimcore CDP uses artificial intelligence and machine learning algorithms to analyze customer data and provide actionable insights. This helps marketers make more informed decisions and improve the effectiveness of their marketing campaigns.
Overall, Pimcore CDP offers a powerful and flexible platform for managing customer data, personalising marketing campaigns, and driving business growth.
Pimcore products are individually outstanding, in combination just awesome. The choice is yours.
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