Stimulus Australasia

Product Information Management (PIM) /
Master Data Management (MDM)

A single source of truth for all your data in Pimcore

"Providing information quickly and accurately is crucial to meeting customer expectations and building a positive brand reputation. This is where Product Information Management (PIM) comes into play."

Pimcore applications (PIM, MDM, DAM, CDP, DXP/CMS, Ecommerce

Organisations must present accurate and easily accessible product information to meet customer expectations and build a positive brand reputation. Product Information Management (PIM) consolidates data into a single platform, eliminating the need for multiple systems. PIM's central repository can be accessed by any channel, allowing streamlined management of product information.

Master Data Management (MDM) collects and organises structured data from various sources, including ERP and CRM systems. Pimcore's MDM capabilities enable businesses to consolidate and distribute relevant information to the appropriate channels. PIM and MDM are crucial for data management strategies, improving efficiency, reducing costs, and enhancing the customer experience.

Pimcore PIM/MDM is a comprehensive product information management (PIM) and master data management (MDM) system that helps businesses to centralise, manage, and optimise their product data. Here are some key features and benefits of Pimcore PIM/MDM.

Features of Pimcore PIM and MDM

Centralised product data management

Pimcore PIM/MDM provides a centralised repository for managing all product-related data, including product descriptions, images, videos, pricing, and more.

Data enrichment and validation

Pimcore PIM/MDM includes tools for data enrichment and validation, which can help businesses ensure the accuracy and completeness of their product data.

Multichannel publishing

Pimcore PIM/MDM enables businesses to publish product data across multiple sales channels, including websites, mobile apps, online marketplaces, and more.

Workflow management

Pimcore PIM/MDM includes workflow management tools that allow businesses to define and automate their product data workflows, from data creation to publication.

Multilingual support

Pimcore PIM/MDM supports multilingual product data management, which is essential for businesses that sell products in multiple languages and regions.

Benefits of Pimcore PIM and MDM

Enhanced customer experience

Pimcore PIM/MDM allows businesses to provide customers with consistent and accurate product information, which can improve the overall customer experience and increase customer loyalty.

Faster time-to-market

With Pimcore PIM/MDM, businesses can reduce the time it takes to launch new products and get them to market, which can help them stay competitive in a fast-moving industry.

Improved data accuracy and consistency

Pimcore PIM/MDM helps businesses to maintain accurate and consistent product data across all sales channels, which can improve customer trust and drive sales.

Increased efficiency and productivity

By centralising product data management, Pimcore PIM/MDM can help businesses to reduce manual processes and increase efficiency and productivity.

Leveraging the Power of AI with Pimcore PIM/MDM

Pimcore PIM/MDM can help with AI by providing a centralised source of accurate and consistent product data, which is essential for training and improving AI models. With Pimcore's comprehensive functionality, businesses can manage all aspects of their product data and related content, including digital assets and content management. This structured data can be easily fed into machine learning algorithms to identify patterns, make predictions, and automate various processes. Additionally, Pimcore's open-source and flexible nature allows for easy integration with AI tools and platforms, enabling businesses to leverage the power of AI in their product data management processes.

Improved ROI

By streamlining product data management and reducing manual processes, Pimcore PIM/MDM can help businesses to reduce costs and improve ROI.

Compatible With Any Master Data Domain

Manage any data such as product data, customer data, employee data, asset data, partner or vendor data, location data, and reference data.

  • Leading Open Source MDM software available in the market
  • Flexible data models for expandability and scalability
  • Includes B2B/B2C digital commerce
  • Multi-domainand multi-vector
  • Support for both analytical and operational MDM requirements
  • Recognized by leading analysts such as Gartner and Forrester

Pimcore PIM/MDM stands out from other PIM and MDM solutions for several reasons:

Open source and flexible

Pimcore PIM/MDM is an open-source solution that allows businesses to customise and extend the system to meet their specific needs. This flexibility can be particularly useful for businesses with unique product data requirements or specific workflows.

Comprehensive functionality

Pimcore PIM/MDM provides a wide range of features and functions, including PIM, MDM, digital asset management (DAM), content management system (CMS), and e-commerce capabilities. This comprehensive functionality enables businesses to manage all aspects of their product data and related content within a single system.

Acceleration of digitalisation

Central and consolidated product data management ensures data supply and accelerates processes inside or outside of the company. Increased efficiency of internal teams and processes is very often underestimated during PIM considerations but later contributes as one of the biggest benefits of PIM implementation.

Lower total cost of ownership

Pimcore PIM/MDM is open source and free to use, which can significantly reduce the total cost of ownership compared to other PIM and MDM solutions. Additionally, the system is designed to be easy to implement and maintain, which can further reduce costs.

Elimination of data silos

Product data scattered in different corporate silos leads to deficits in the quantity and quality of product data.

Data Quality

Consolidated and aggregated product information leads to better workflows and higher data quality.

Omni-channel enablement

The data supply of various channels (online/offline) and target groups enables an efficient and flexible presence in an Omni-Channel market.


Pimcore PIM/MDM is a scalable solution that can grow with the needs of the business. It can handle large amounts of product data and support multiple sales channels, including websites, mobile apps, and online marketplaces.

Easy to use

Pimcore PIM/MDM has an intuitive user interface that is easy to navigate, even for non-technical users. This can be particularly useful for businesses with limited IT resources.

Consistent product data

The aim of any data management strategy is to supply various channels, target groups and applications with product data from a central source.


Overall, Pimcore PIM/MDM is a flexible, comprehensive, easy-to-use, scalable, and cost-effective solution that can help businesses of all sizes to manage their product data more efficiently and effectively.

Frequently Asked Questions

  • Can PIM help my company?

    Can PIM help my company?

    Chat to us about your company needs and we can give you a more detailed quote. However, PIM works very well with high volumes of data, content and information, meaning companies with many products, assets or other data will find PIM their ideal solution. Our system will assist your organisation to operate efficiently and accurately by organising products, data, content and information. This, in turn, will save money in the long run and add a value to your company.

    We wrote an article about 10 Signs you need a PIM system. Maked sure you check it out!


  • Is PIM expensive to implement?

    Is PIM expensive to implement?

    PIM is valuable for companies and helps organisations function more efficiently by being fit for purpose. Of course, the implementation of any system will cost, however, PIM will reduce time, effort and human resources workload, eliminating errors and replication and ensuring the quick and simple updating of information. This, in turn, will save money in the long run.

  • Which data can Pimcore PIM store?

    Which data can Pimcore PIM store?

    Pimcore is a master data management software, it can store any information related to a product and any other corporate data. Data Objects are the containers used to manage structured data. Based on a class definition that defines structure and attributes, you can use objects to store pretty much any structured data – products, categories, customers, news, orders, blog entries; you name it.

Maximise Pimcore's Potential with Stimulus Development & Consulting

Discover the power of Pimcore with Stimulus. Our team of experienced Pimcore developers and consultants offer award-winning, open-source solutions for managing digital experiences. With our Pimcore development and consulting services, we help businesses harness the full potential of Pimcore's data management (PIM, MDM), content management (DXP, CMS), asset management (DAM), and e-commerce capabilities to deliver engaging digital experiences across multiple channels.

Products of the Pimcore Platform™

Pimcore products are individually outstanding, in combination just awesome. The choice is yours.

Pimcore applications (PIM, MDM, DAM, CDP, DXP/CMS, Ecommerce

Pimcore Platform™ Overview

Pimcore is an Open Source digital platform that aggregates, enriches, and manages enterprise data and provides up-to-date, consistent, and personalised experiences to customers. It provides a centralised solution for PIM, MDM, DAM, CDP, DXP/CMS, and digital commerce.
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Product Information Management (PIM)

Tell a consistent product story across all channels. Manage, aggregate and distribute product data. Consolidate all product information to one source of truth.

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Master Data Management (MDM)

Drive 360° engagement by providing the right data on the right channel. Aggregate and maintain single, harmonised, up-to-date versions of any corporate master data.

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Digital Asset Management (DAM)

Empower brand and marketing content, product images, videos and documents. Manage, consolidate, share and transform digital media assets. Build product image library.

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Customer Data Platform (CDP)

CDP is a packaged software that collects and cleans customer data from various sources and combines to create a single customer profile. This is a powerful tool that helps to present the structured data for marketing, administration and management.

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DXP / CMS / Template Engine

Template Engine plugin for Pimcore Content Management System (CMS) is a tool which allows your marketing department rapidly create new pages or customise existing pages content and layout without specific knowledge of HTML or CSS.

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Digital Commerce / Ecommerce

Website Shop is an e-commerce plugin for Pimcore. Pimcore digital commerce platform solves the challenges of complex digital transformation by creating a highly personalised customer experience with exceptional scalability.

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Servicing Australasia, Asia & Europe



Years On the Market