PIM & MDM

Product Information Management & Master Data Management

A single source of truth for your product and master data.

Connect your product data. Unlock its potential.

Managing complex product information doesn't have to mean managing disconnected systems, inconsistent data and endless spreadsheets.

Stimulus implements PIM and MDM solutions using Pimcore and OpenDXP, bringing product information, master data, digital assets and relationships together in a flexible platform, helping businesses manage information consistently and make it available wherever it is needed.

From manufacturers to wholesalers and distributors, we help businesses with complex data structures, multiple systems and growing digital requirements.

MORE THAN PRODUCT INFORMATION

One flexible foundation for connected business data.

Pimcore and OpenDXP go beyond traditional product catalogues. Their flexible data modelling capabilities allow businesses to structure and connect different types of information according to how they actually operate.

Manage detailed product specifications, variants, categories, suppliers and digital assets, while connecting related master data within the same environment.

Products & Variants

Product families, SKUs, configurations and technical specifications.

Attributes & Categories

Flexible classifications, attribute sets and product hierarchies.

Relationships

Compatible products, accessories, replacements and related records.

Business Master Data

Suppliers, brands, locations and other connected business entities.

Illustrative data model showing a fictional AX100 LED luminaire connected to variants, technical attributes, digital assets, related products, suppliers and brands.
Illustrative product data model. Fictional data.

Your data model should reflect your business, not force your business into a rigid product structure.

PRODUCT CAPABILITIES

Powerful capabilities. Connected in one platform.

From organising complex product information to managing data quality and publishing across channels, Pimcore and OpenDXP provide the tools to bring structure and control to your product data.

Flexible Data Modelling

Build product structures, attributes, variants and relationships around your business requirements. Support complex technical products without relying on rigid, predefined templates.

Data Quality & Validation

Apply validation rules, required fields and data completeness checks to help improve accuracy and consistency before information reaches your customers or sales channels.

Workflows & Governance

Coordinate data enrichment, review and approval processes. Establish clear responsibilities and structured workflows for maintaining reliable information.

Digital Asset Management

Connect product images, technical drawings, certificates, manuals and other digital assets to the products and business records they support.

Multilingual & Multi-Market Data

Manage localised descriptions and market-specific product information to support multiple regions, brands and sales channels.

Data Distribution

Prepare and deliver consistent product information to websites, eCommerce platforms, catalogues, customer portals and connected systems through configured integrations and publishing processes.

CONNECTIVITY

Connect your systems. Keep your data working together.

Your ERP, CRM, supplier systems and digital channels each play an important role. Pimcore and OpenDXP help connect them by providing a central environment for managing, enriching and distributing product and master data.

Rather than replacing your ERP, either platform can complement it by managing the richer product information, relationships and digital content required across your business.

Illustrative data flow

Data Sources

ERP, CRM, suppliers, spreadsheets, APIs

PIM & MDM

structure, enrich, validate, connect

Digital Channels

websites, B2B commerce, catalogues, portals

Illustrative architecture only. Data ownership and integration flows are determined by each business’s requirements; some integrations may be bidirectional.

Built for connected environments

Pimcore and OpenDXP support API-driven integrations and custom data exchange processes, making them suitable for businesses that need to connect established ERP systems, supplier data feeds and multiple customer-facing channels.

PRODUCT FIT

Is a flexible PIM & MDM platform right for your business?

Platforms such as Pimcore and OpenDXP are particularly valuable when the complexity of your data, systems and workflows demands more flexibility than a basic product database or lightweight PIM application can provide.

It's not simply about how many products you manage. The relationships, attributes, integrations and processes behind those products often matter more.

Pimcore or OpenDXP may be a strong fit when you:

  • Manage products with extensive technical attributes and variants.
  • Work with multiple suppliers, brands, business units or markets.
  • Need to connect product data with ERP and other business systems.
  • Publish information across websites, catalogues and commerce channels.
  • Require customised data models, validation and workflows.

A simpler platform may be sufficient when you:

  • Maintain a small, straightforward product catalogue.
  • Have limited integration or workflow requirements.
  • Prefer a highly standardised, out-of-the-box SaaS solution.
  • Do not require flexible master data models or complex relationships.

The right platform depends on your requirements.

Stimulus helps Australian businesses evaluate Pimcore and OpenDXP against their existing systems, data complexity and future plans.

For a broader discussion of product data challenges and possible approaches, explore our PIM & MDM Solutions.

Frequently Asked Questions

Your PIM & MDM Implementation Partner in Australia

Request a demonstration with Stimulus to explore Pimcore and OpenDXP and discuss which platform fits your requirements.

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