Which industries benefit most from PIM?

Maintaining accurate product information is an essential part of most modern enterprise operations. Product Information etc, therefore which industries benefit most from PIM?

PIM provides many benefits for businesses, such as e-commerce or online retail, and across other sectors like logistics and services like banking and finance. Here, we provide a summary of how various industries can benefit from PIM.

 

 

PIM for e-commerce

Implementing a Product Information Management (PIM) tool in e-commerce can revolutionise your online operations. From managing product variations and customisation options to handling inventory, pricing updates and shipping requirements, PIM tools provide a comprehensive solution. This level of control over your operations ensures a seamless and efficient sales process.

PIM tools enable you to manage sales and transactions through your website, saving you valuable time. This means that PIM can handle the entire process, from the initial customer interaction to the final transaction, all within the same platform, ensuring a seamless and efficient sales process.

PIM enables e-commerce businesses to grow and scale quickly by supporting the creation of rich product listings and efficient metadata handling, which helps customers search for your products to find you easily.

PIM systems like Pimcore have the capability to handle many thousands of product records, even when there are multiple product attributes and variations. For this reason, we consider PIM to be an essential for enterprise e-commerce businesses in Australia today.

 

PIM for omnichannel marketing

PIM is a game-changer in omnichannel marketing. It allows you to manage sales across third-party tools where your products are featured and displayed. This centralised channel management, or omnichannel management, ensures that your sales channels across multiple websites, social media accounts and other platforms are all handled in one location. With a unified tool, you can update your product listings, prices, and offers across all channels, saving time and effort.

This can save time and effort trying out updates across various channels. PIM also assists large scale operators with a presence across many platforms, by providing access to centralised reports and sales data. By producing data from multiple sites and services, PIM can help you assess where your products are selling well and where they are struggling. PIM can give you a cohesive view of operations, and the capability to compare and contrast sales data. You can use PIM to help you determine which offers have been most successful, and which customers are repeat buyers.

 

PIM in service industries

Even in service industries like finance, banking, education, or healthcare, where physical products aren't the focus, a PIM system can significantly improve operational efficiency. The versatility of contemporary PIM tools allows it to streamline various aspects of service operations, providing a sense of reassurance and efficiency.

Health and beauty service providers can use PIM to track appointments, sales, and transactions booked online. PIM can also be used to record service-related details or records related to compliance and pricing. This versatility makes PIM a valuable tool for service industries, enabling them to streamline their operations and provide better service to their customers.

PIM can also help tourism and travel providers showcase and offer travel-related products such as accommodation, tickets, tours or flights. A PIM system can also help you manage the application of codes and discounts.

PIM can also be used in the sales and marketing industries to handle lead management and conversion. Other ways PIM can be used in service industries include:

  • Website integration with business tools
  • Role, activity, and commission reporting
  • User profiles and roles
  • Storage and recording of marketing assets

 

PIM in logistics

PIM tools help logistics operators ditch the need for complex spreadsheets. PIM tools can record and manage records related to many aspects of inventory and stock management, as well as control and movement. Unlike ERPs, which can often only record the basic details of inventory items, PIM systems can retain details across many fields and attribute types.

Handling and manage large volumes of stock can become problematic, especially when products have multiple reference points and codes. PIM tools can handle metadata related to different types of product records, including

  • SKU: Stock Keeping Unit – your unique product identification number for products
  • UPC: Universal Product Code – a 12 digit identification code used in most western markets
  • GTIN: Global Trade Item Number – a unique code that never varies regardless of distribution locations

Other logistics records that a PIM tool can handle include case pack, master pack, weight and dimensions. These records can be an essential part of ensuring a timely and correct delivery activity.

PIM can also compare stock in numbers at various sites and draw stock reports and information related to vendors and suppliers. PIM systems can also house files, documents, reports and sales sheets in an easy-to-search and access format.

PIM provides a view of information related to suppliers and products and can easily transport it through other systems and programs. This promotes accurate record-keeping and good data integrity and governance.

You can also use a PIM to set up access to specific files or records for your vendors and suppliers. PIMs can help logistics businesses save money and reduce the duplication of effort in entering data from multiple sources. They can also help track and trace products through complete supply chains and drop-shipping services. For this reason, logistics businesses should consider a PIM tool to improve performance and efficiency.

 

PIM in manufacturing

Manufacturing businesses can also use a PIM tool to help manage operations and production. This Pimcore article outlines the ways in which PIM helps manufacturers manage product data and minimise their dependence on retailers or distributors to market their products.

  • A correctly set up and designed PIM system for a manufacturer can complete tasks such as:
  • Automated data entry
  • Automated error notifications
  • Distribution of product information across multiple channels

Manufacturers creating unique or highly specialised products need a system for tracking the parts required and the availability of these parts in stores. Manufacturers must be able to visualise and assess the relationship between products, parts and attributes to have an accurate view of interrelated stock and quality control.

A PIM system can capture this information and provide data modelling, improving internal capabilities and visibility. The opportunities for AI in PIM for manufactures will continue to create innovation and improvement opportunities, and for this reason we recommend manufactures consider PIM.

 

PIM in retail

PIM also benefits businesses with physical stores and online trading options. It enables greater efficiency and consistency through consolidated inventory management. A PIM system can help retailers by providing detailed records and information about inventory levels. PIM can also create automation and activate alerts related to stock numbers or sales offers.

Reporting their online vs. physical sales can also help retail operators make informed decisions about where stock is selling well and help assess where growth and expansion opportunities might present.

PIM helps retail businesses streamline operations, especially when offering physical and digital points of sale. It gives customers the consistency they crave while reinforcing marketing messaging that crosses the divide and helps create a more holistic brand in the mind of your customers.

 

PIM for B2B

B2B stands for business-to-business and is an industry with requirements different from Business to Consumer (B2C) requirements. B2B businesses are often manufacturers, wholesalers or distributors to sell products to other businesses. B2B operators need to adopt a unique product management system and strategy to meet the different needs of their customers.

PIM can help B2B create a consistent asset management architecture that enables them to operate efficiently. B2 processes can be automated and streamlined with PIM. Carrying out B2B integration provides the necessary digital architecture to automate processes, streamline communication and reduce the need for costly and time-consuming manual intervention.

PIM systems also enable you to effectively manage information about any other vendors, suppliers or agents that you might work with. Records regarding exchanges and interactions can be associated with your customers and other businesses through customer relationship management tools within a dedicated PIM.

 

Best PIM tool for Australian businesses?

As a Pimcore Silver Partner, we always recommend Pimcore to Aussie businesses looking for an enterprise product information management or master data management solution. We are based in Sydney, New South Wales. We have helped several local e-commerce, retail, and B2B businesses use Pimcore to create engaging websites and e-commerce platforms with background systems that efficiently handle all the required product records and data.

Pimcore enables you to showcase all of your products in a centralised platform, delivering consistency, global reporting and a personalised customer experience. The right PIM solution can bring your vital product information into a single platform, enabling you build a personalised engagements across every touchpoint.

 

Which international companies use Pimcore?

Enterprise businesses around the world use Pimcore. These organisations represent a diverse range of industries and business activities. Pimcore has been used by global companies like Alliance, Burger King, Lavazza, Lego, Bosch, and Fererro. These companies represent some of the strongest retail brands in the world today. You can read how these companies gained traction and growth with Pimcore on the Pimcore Stories page.

To demonstrate how Pimcore can be put to work in just about any industry, there are case studies from

  • Arts, entertainment and sport
  • Automotive and vehicles
  • Education, government, and public sector
  • Energy and utilities
  • Fashion and clothing
  • Food and beverage
  • Healthcare
  • Manufacturing
  • Media and publishing
  • Real estate and construction
  • Retail
  • Services and finance
  • Technology
  • Telecommunications
  • Transport and logistics
  • Travel and hospitality
  • Wholesale distribution

UNICEF has used Pimcore to create a contemporary website that inspires visitors to engage, donate or purchase. The German Red Cross and Caritas also use the tool for recruitment and engagement.

Within the transport industry, Pimcore was used by Germany's largest rail company, Deutsche Bahn AG. Pimcore enabled a successful digitalisation project by providing a content platform that delivers news and project updates to customers.

Meanwhile, in the education sector, Pimcore was used to create an interactive website through which Swiss job seekers could search for various professional opportunities and competitions across a filtered database. Pimcore is used by more than 11,000 businesses worldwide. Contact us to discover how Pimcore could work for you.

 

 

Related questions

How can PIM assist integration?

PIM tools like Pimcore can gather, process, compare and report on data contained in multiple other systems. Pimcore works to break down data silos by consolidating product information held in your technology stack. Pimcore creates a master record, which ensures that when changes are made to a record, these changes are rolled out wherever that record is used. Pimcore can reduce the need to enter data in multiple software solutions, eliminating the risk of human error and saving you both time and money. Pimcore also integrates with many other standard software solutions.

 

How can Pimcore grow my business?

Pimcore is an excellent solution for businesses in any industry. Pimcore offers state-of-the-art data management and dissemination. It enables you to create responsive, engaging, and interactive websites with beautiful assets, images, and files. With Pimcore, you can extend your reach and push product data through any number of apps, social media pages, websites and third-party tools. Pimcore can help you grow your business by effectively integrating and handling data from other software tools, enabling you to see a complete picture of operations and opportunities.

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